MRKG1311: PRINCIPLES OF MARKETING



Instructor

Theresa Laman


Instructor Email

tlaman@nctc.edu


Instructor Phone

(940) 367-3787

 

Course Description

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

 

 

Course Requirements



Prerequisite(s)

None

 

Textbook

MKTG, 5th edition with WebTutor Access code. Authors: Lamb/Hair/McDaniel. ISBN-13: 978-1-111-52809-6

 

 

Additional Resources



Sample Syllabus (PDF)